eTap Inc. and RCBC Forge Partnership to Empower Phygital Solutions

^{(Left to right) RCBC Vice President for Usage and Strategic Businesses Michael Christopher Cruz, RCBC Executive Vice President and Chief Innovations and Inclusion Officer Lito Villanueva, eTap Inc. President Marlon Portugal, eTap Inc. Chief Strategic Officer Juan Miguel Hernandez}

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Electronic Transfer & Advance Processing Inc. (eTap Inc.) has officially partnered with Rizal Commercial Banking Corporation (RCBC) to enhance financial accessibility and convenience for every Filipino by integrating physical and digital cash transactions—ushering in a robust phygital solution.

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This synergy enables users of RCBC’s DiskarTech app to cash in through eTap’s extensive network of over 3,000 self-service machines located in convenience stores, supermarkets, groceries, pharmacies, and bakeries nationwide. This initiative provides a more viable cash-in option, particularly for users in remote and under-served areas where eTap machines are present.

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The partnership was formally signed by eTap President Marlon Portugal and Chief Strategy Officer Juan Miguel Hernandez, alongside RCBC Executive Vice President and Chief Innovations and Inclusion Officer Lito Villanueva, and Vice President for Usage and Strategic Businesses Michael Christopher Cruz.

^{(Left to right) RCBC - Michael Christopher Cruz, RCBC - Angelito Villanueva, eTap Inc. - Marlon Portugal, eTap Inc. - Juan Miguel Hernandez}

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“RCBC has always believed in a phygital approach—blending physical reach with digital innovation—to meet the evolving needs of every Filipino,” said Lito Villanueva. “Our collaboration with eTap reinforces this ‘high-tech, high-touch’ philosophy, bringing secure and user-friendly financial services closer to even the most remote communities.”

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The signing ceremony was held at RCBC’s Collaboration Hub (CollHub) on the 25th floor of the RCBC AT Yuchengco Centre, attended by key executives from both organizations as well as members of the media.

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Beyond Integration: Building a robust phygital ecosystem

Biller integration remains a core component of eTap’s self-service ecosystem. This business pillar provides Filipinos with more ways to transfer money, cash in, cash out, and pay bills—empowering communities to complete transactions with just a few taps.

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eTap’s strategic partnerships and alliances are an essential part of its vision: to nurture and strengthen relationships within the financial ecosystem while working toward a shared goal of improving the lives of Filipinos through financial accessibility and inclusion. Integration is more than just a process—it’s a testament to the unwavering commitment of eTap and its partners in advancing this advocacy.

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Bridging the Digital Divide

In every transaction, experience is the benchmark, and accessibility is the driving force. Through eTap’s customizable self-service machines, customers can conveniently perform physical cash transactions to send funds to e-wallets, buy e-load, and pay bills—providing more flexible options for everyday needs.

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This phygital approach—a blend of physical presence and digital accessibility—enhances the daily lives of Filipinos by leveraging a unified ecosystem that bridges the digital divide.

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