eTap Inc. at 10: A Decade of Innovation and Service for Filipinos Through Self-Service Technology

As a proudly homegrown fintech company, Electronic Transfer & Advance Processing Inc. (eTap Inc.) has been transforming the lives of Filipinos through financial accessibility and inclusivity for the past 10 years.

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Since its establishment, eTap Inc. has offered full-fledged, customizable self-service technology solutions—including cash and payment machine manufacturing, software development, biller integration, and cash management services and operations.

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Recognized as one of the country’s leading Operators of Payment Systems (OPS), eTap Inc. has forged strong partnerships with premier brands in the financial services and technology industries, such as eTap Solutions, ECPay, BTI Payments (Pay&Go), Globe Telecom, GCash, and Palawan Pay, among others.

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Nationwide Growth Towards Financial Accessibility and Inclusivity

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Founded on June 20, 2015, by Chief Executive Officer Percy Hernandez and President Marlon Portugal, eTap Inc. began with only two employees. Through dedication and hard work, it has since grown to over 1,000 employees across more than 70 offices nationwide.

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In collaboration with clients and partners, eTap Inc. has built a vast network of more than 7,000 self-service cash and transaction machines strategically located across the Philippines—including remote and underserved areas.

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Today, eTap Inc. works with over 800 partner billers, enabling millions of Filipinos to conveniently process payments and cash transactions. To date, the company has served over 19 million customers, completing more than 190 million transactions.

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Fortifying Service Excellence, Information Security, and Privacy

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In early 2023, eTap Inc. embarked on its journey toward international standards certification, beginning with the ISO 27001: Information Security Management System (ISMS), which it successfully achieved in December of the same year.

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Building on this milestone, eTap secured two more certifications in November 2024:

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• ISO 9001: Quality Management System (QMS)
  
  
• ISO 27701: Privacy Information Management System (PIMS)

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Together, these certifications reinforce eTap’s commitment to data security, risk management, and service quality. By implementing rigorous protocols, the company safeguards sensitive information, ensures confidentiality, and maintains a secure operating environment—while continuously improving to meet evolving customer needs.

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Forging Partnerships: A New Milestone in Collaboration

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In 2025, eTap Inc. strengthened its ecosystem by sealing strategic partnerships with top financial institutions:

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• Rizal Commercial Banking Corporation (RCBC) – Through this partnership, RCBC’s DiskarTech users can now cash in via eTap’s network of 3,000+ self-service machines located in convenience stores, supermarkets, pharmacies, and bakeries nationwide. This initiative bridges digital and physical financial access, especially for customers in remote and underserved areas.
  

• CIS Bayad Center Inc. (Bayad) – eTap machines now integrate Bayad’s roster of 11 major billers, giving millions of Filipinos access to essential services, including electricity, water, telecommunications, loans, and government payments.
  

• Proto – The company also partnered with Proto, a leader in localized AI Customer Experience (AICX) solutions. Through “Tappy,” eTap’s AI assistant, customer interactions are now unified and automated across kiosks and digital platforms, offering support in Filipino languages and accessible formats.

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A New Look for a New Era

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As eTap Inc. expands beyond fintech into a wider range of industries, it unveiled a refreshed brand identity. The new logo and branding reflect a modern, corporate image that highlights its dedication to innovation, resilience, and client-focused solutions.

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This transformation underscores eTap’s mission to help businesses enhance customer experience and operational efficiency through cutting-edge self-service technology.

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Giving Back, Paying Forward

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Beyond technology, eTap Inc. remains deeply committed to corporate social responsibility. The company provides scholarships and educational assistance to the children of employees across primary, secondary, and tertiary levels—nurturing the future leaders of tomorrow.

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It also holds annual community outreach programs, offering food and essential goods to marginalized sectors of society. These initiatives reflect eTap’s belief in uplifting communities alongside business growth.

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Phygital Economy: Bridging the Digital Divide

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The future is phygital—a seamless blend of physical and digital cash and payment transactions. eTap Inc. is at the forefront of this movement, ensuring that Filipinos have more options to manage their financial activities conveniently.

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This approach not only enhances customer experience but also ensures financial inclusion, particularly for the unbanked and underserved. With continuous innovation, strategic partnerships, and emerging technologies, eTap Inc. envisions a future where no Filipino is left behind.

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A decade in, eTap Inc. continues to grow stronger—driven by innovation, committed to service, and dedicated to making financial inclusion a reality for every Filipino.